Initial Situation

• The brand was spending ₹50,000/month on Meta Ads with an average ROAS of 1.8x.
• CAC (Customer Acquisition Cost) was ₹320, eating into margins.
• Website conversions were low due to ineffective landing pages and poor funnel design.
• Creatives were generic with no positioning around health, taste, or lifestyle.
• No segmentation or retargeting strategy in place.

Challenges

• Highly competitive FMCG category with low brand differentiation.
• Educating customers about Makhana's health benefits.
• Scaling while maintaining a healthy ROAS in a price-sensitive market.
• Low retention and repeat purchases.
• Limited customer data for targeting.

Results

🚀 Revenue grew by over 4.5x in just 2 months.

🎯 Cost per purchase dropped by 54.6%.

📈 Established consistent performance benchmarks for scale.